Fresh Nation and HealthyCT Announce National Pilot Partnership to Promote Fresh, Local Food and the Value of Healthy Eating

Partnership is health insurance industry’s first-ever promotion of direct sales
from farmers markets for health and wellness initiatives

STAMFORD, CT, July 30, 2014 – Fresh Nation, the online marketplace for farmers markets, and HealthyCT today announced they have formed a strategic partnership to promote the sale of fresh, local food to HealthyCT members and prospective members to promote good nutrition. Together, Fresh Nation and HealthyCT will promote healthy eating and Connecticut-grown and produced food from farmers markets throughout the Fairfield County area with discounts and free home delivery. HealthyCT is Connecticut’s non-profit health insurance CO-OP providing individuals, families and businesses with comprehensive, quality healthcare coverage. The pilot project is believed to be the first formal partnership of its kind between a health insurance company and online marketplace for farmers markets to bring direct access to local produce to foster good nutrition and wellness.

“We are thrilled to work with Fresh Nation to better the health and nutrition status of Connecticut residents,” said Ken Lalime, HealthyCT CEO. “As part of our ongoing emphasis on helping our members stay well, it makes sense to connect them with the freshest locally produced and grown food. But at HealthyCT we recognize that our members don’t necessarily have the ability to go to a farmers market themselves. Fresh Nation is able to get those products right to our members’ and prospective members’ doorsteps with a special discount.”

Fresh Nation delivers fresh food direct from farmers markets to consumers by bringing local farmers markets together into a convenient online shopping destination. Through its proprietary ordering and delivery platform, farmers and food makers are able to reach new customers who do not normally make it to the market, and consumers can select items by food type or can see the offerings of specific vendors they know. The company employs trained food shoppers to go the markets, personally fill customers’ online orders, and deliver direct from the farmers markets to the customers’ homes in Fairfield County where Fresh Nation shops from many different farmers markets, and in addition, has a strategic partnership with Westport Farmers Market.

With the partnership, HealthyCT will promote Fresh Nation’s website and services as a source of information about healthy eating and locally produced food. HealthyCT also will connect members in specific zip codes with information about Fresh Nation’s personal shopping and home delivery service. By using to reach Fresh Nation’s website, Fresh Nation will provide a 10 percent discount and free delivery to HealthyCT members and local residents within Fresh Nation’s service areas in Fairfield County.

“Our partnership with HealthyCT is the first time a health insurer is promoting direct sales from farmers markets as part of its health and wellness initiatives, and represents a significant industry shift as more healthcare advocates and consumers embrace the local food movement,” said Antony Lee, CEO, Fresh Nation. “Fresh Nation makes it easy for consumers to buy and eat local, fresh food, and we look forward to working with HealthyCT as together we promote the value of healthy eating.”

Fresh Nation’s prices are the same as those charged at participating farmers markets, further demonstrating the alignment between the physical markets and the company’s online presence. Visit for more information.

About Fresh Nation
Fresh Nation’s online platform connects farmers, food artisans, farmers markets and consumers who love to eat fresh local food, delivering customer orders to homes and offices direct from local farmers markets. Fresh Nation’s mission is to help farmers markets thrive in the new economy, and to expand access to fresh local food for families and communities. Visit Fresh Nation at

About HealthyCT
Founded by physicians, HealthyCT opened for business in 2013 with a mission to provide Connecticut residents with comprehensive health insurance and easy access to quality healthcare. It is committed to developing an innovative, progressive health plan that ensures the delivery of patient-centered care for individuals, families and businesses of all sizes. Unlike traditional for-profit insurance companies, any profits generated by HealthyCT are to be used to stabilize or reduce premiums to consumers and businesses, and/or to enhance plan benefits and services. HealthyCT can be found at; on social media @HealthyCTPlan and at 35 Thorpe Avenue in Wallingford. HealthyCT’s toll-free phone number is 1-855-HLTHYCT (458-4928).